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Today Radio

An independent Iraqi youth radio station was founded in 2005 and has become more famous in Baghdad to become the most popular radio and radio station among the people. Radio is characterized by a distinguished group of program providers who offer different programs and daily updates. Since the establishment of the radio, we have harnessed the efforts to introduce new ideas based on the rapid pace of broadcasting a special advertising material, using the method of education and awareness. Our new and innovative ideas have made us continue to provide all that is useful and new to our listeners.

Today Radio

Today Radio

The most trusted radio station in Iraq

Today Radio reaches people at relevant times and places

Most Today Radio listeners are engaged in another activity, and this means that advertisers can reach listeners at key “touchpoints” during the day – when they are on the school run, at work, before going out of an evening, and so on. Research shows that advertising which is relevant to what the listener is currently doing is likely to be more effective.

Today Radio reaches out in an ad avoidance world

Research shows that radio, together with cinema, has the lowest level of advertising avoidance. People rarely switch stations and are therefore available to listen to any message that is relevant, creative, intriguing etc. This is a great opportunity for advertisers who want to reach out to new customers, or to tell existing customers something they didn’t know.

Today Radio creates a large “share of mind” for a brand

In the same way that the music industry uses radio to gain airplay of their artists and create chart hits, radio also creates a sense of ubiquity for brands. This is for two main reasons – firstly, because radio ads are on frequently and secondly because listeners tend to spend so long listening (on average 13 hours per week). A brand which is big in radio can create a disproportionately large share of mind for itself.